integrated marketing strategy
Case Study
Younium
A European SaaS company’s expansion into North America, powered by a unified demand generation strategy combining thought leadership, PR, and digital marketing.
strategy & approach
During my tenure at Younium, a European SaaS company specializing in subscription management, I led the North American Go-To-Market (GTM) strategy to build brand credibility, expand market reach, and strengthen cross-continental collaboration.
My strategy unified U.S. and European teams under one cohesive brand narrative—bridging Younium’s Scandinavian innovation with North American market needs. Through a data-driven, multi-channel demand generation framework, I optimized digital, PR, and event marketing campaigns to drive measurable business growth.
Market Research
Identified market entry points and SaaS buyer personas to align Younium’s global positioning with U.S. market dynamics.
Messaging Framework
Developed bilingual messaging pillars tailored to finance leaders and subscription-based businesses, enhancing clarity and relevance.
Content & Campaigns
Directed integrated marketing campaigns across email, paid media, PR, and webinars, achieving 75% year-over-year growth.
Performance Analysis
Implemented data-driven campaigns audits and A/B testing to optimize conversions paths, reduce CAC, and double website traffic.
Execution
From Forbes coverage to digital campaigns, every initiative reinforced Younium’s message of innovation, trust, and global growth. Each effort contributed to the company’s U.S. expansion strategy, combining PR, paid media, and content marketing to strengthen brand credibility and generate measureable results.
Secured earned-media coverage in Forbes and Philadelphia Business Journal, positioning Younium as a thought leader in subscription management.
Launched cross-channel campaigns across digital, PR, and paid media that expanded U.S. brand visibility and strengthened pipeline growth.
Increased U.S. web traffic and lead generation by 75% year-over-year through targeted content and performance optimization.
Developed sales-enablement and investor materials that supported market entry discussions and partnership growth.
Proof that great strategy and storytelling can move brands across borders.
PR coverage developed and placed by Nimia Amaya as part of Younium’s U.S. expansion campaign.
results & Impact
The North American launch significantly elevated Younium’s brand visibility, credibility, and lead generation. Through high-impact PR, digital engagement, and strategic partnerships, the company achieved measurable growth while solidifying its presence among SaaS leaders.
Key Results:
+75% year-over-year lead growth through integrated campaigns
$1.46M ad value equivalency from top-tier PR collaboration
Earned placements in Forbes and Philadelphia Business Journal
Two national marketing awards recognizing campaign innovation
Performance Metrics
%
YoY Lead Growth
Website Traffic
Earned Media
national awards
Metrics reflect measurable outcomes from the North American expansion campaign, showcasing tangible growth in reach, engagement, and industry recognition.
Nimia brings a lot of energy, positivity and experience to the role. At the same time she’s always extremely open to collaboration with other teams, and welcomes feedback with open arms. Nimia is always willing to jump in head first and tackle something whether she has years of experience with it, or is trying something for the first time. She leads with integrity and strives to achieve the best for herself, her teammates, and her company.
Niclas Lilja
CEO & Founder, Younium Inc.
explore more case studies
