case studies
A closer look at how strategy, storytelling, and cultural insight come together across my projects.
01
La Otra Versión (Spanish-Language Digital Media Platform)
An independent Spanish-language digital media platform focused on accessible analysis of political and cultural issues. Built from the ground up, La Otra Versión combines editorial strategy, content distribution, and audience growth frameworks to deliver clear, credible storytelling at scale. The project demonstrates my ability to build and scale content systems, define platform strategy, and drive sustained audience growth through disciplined execution in fast-moving media environments.
02
Younium (Global SaaS Marketing Strategy)
Led global brand and communications strategy for a Swedish subscription management SaaS platform, overseeing integrated digital campaigns, PR, and go-to-market initiatives across North America and Europe. Directed thought leadership and cross-market positioning efforts that strengthened brand authority, expanded visibility in key growth markets, and aligned marketing execution with commercial objectives.
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I’m open to full-time growth marketing and demand generation leadership roles within in-house or high-growth technology organizations. I partner closely with cross-functional teams to drive brand authority, pipeline growth, and measurable business impact.